Marketing 7.0: A Guide for Thinking Marketers in the Age of AI

Marketing 7.0: A Guide for Thinking Marketers in the Age of AI (نسخه ترجمه شده فارسی کتاب) is a forward-looking marketing book for professionals who want to understand how artificial intelligence is transforming the way people think, connect, and make purchasing decisions. Written by Philip Kotler, one of the world’s most influential marketing authorities, alongside Hermawan Kartajaya and Iwan Setiawan of the leading marketing consulting firm MCorp, this book offers a fresh perspective on marketing in an increasingly digital and intelligent world.

Unlike approaches that focus exclusively on automation, data analysis, and performance optimization, Marketing 7.0 introduces the concept of mind-centric marketing. This approach places the human mind at the center of marketing strategy and explores how businesses can create meaningful connections with a new generation of consumers: the augmented human.

Understanding Marketing in the Age of Artificial Intelligence

Digitalization, artificial intelligence, and immersive technologies have changed the relationship between brands and consumers. These technologies provide businesses with unprecedented access to customer data and behavior. However, technology alone cannot guarantee authenticity, trust, or long-term customer loyalty.

Marketing 7.0 examines how emerging technologies can unlock deeper consumer insights while emphasizing the importance of human understanding. The book helps marketers recognize that successful marketing is not only about predicting what customers will do—it is also about understanding why they think, feel, connect, and buy.

The authors explore how excessive dependence on AI and performance marketing can sometimes weaken brand authenticity. When organizations focus only on measurable results, automated interactions, and short-term conversions, they may lose sight of the emotional and human dimensions of customer relationships.

Key Ideas in Marketing 7.0

This essential guide to modern marketing explores several important topics, including:

- How digitalization, AI, and immersive technology influence the consumer mind
- Why excessive reliance on performance marketing can harm authenticity
- How to discover valuable customer insights
- How to develop stronger brand storytelling strategies
- How to create more compelling value propositions
- How to improve selling approaches and customer experiences
- How marketers can adapt to the rise of augmented human consumers

By combining strategic marketing concepts with insights into human behavior, Marketing 7.0 provides readers with a practical framework for building more relevant, authentic, and customer-centered brands.

Who Should Read Marketing 7.0?

This book is a valuable resource for marketing managers, business executives, entrepreneurs, brand strategists, digital marketers, advertising professionals, sales leaders, and marketing students. It is especially relevant for professionals who want to understand the future of marketing and learn how to combine artificial intelligence with empathy, combine artificial intelligence with empathy, creativity, and human insight.

Whether you are developing a, creating a marketing campaign, or exploring the impact of AI on consumer behavior, Marketing 7.0 offers ideas that can help you think more strategically and act more effectively.

For anyone looking for a comprehensive guide to AI marketing, digital marketing strategy, consumer psychology, brand storytelling, customer experience, and the future of marketing, Marketing 7.0 deserves a place on the bookshelf. It is an essential book for thinking marketers who want to remain relevant and competitive in the age of artificial intelligence.

 

Table of Contents

Part 1 The Path to the Human Mind 1
1 The Path to Marketing 7.0: Why Social Media, Artificial Intelligence, and Immersive Tech Unlock the Human Mind 3
2 The Threats of Artificial General Intelligence: Why Minds and Machines Must Coexist for Better Marketing 25
3 The Pitfalls of Marketing in the Digital World: Why Performance and AI Obsessions Kill Authenticity 45
4 The Challenges of Engaging Augmented Humans: Why Filtering, Fragmentation, and Frugality Define the New Market 65
Part 2 The Keys to Unlocking the Human Mind 87
5 The Mind- Centric Marketing: A Guide for Thinking Marketers in the Age of AI 89
6 The Cognitive Mapping: Observing the Human Mind in Action to Extract Deep Customer Insights 109
Part 3 Essential Marketing Stimuli for Engaging the Human Mind 131
7 Brand Storytelling: Leveraging Three Storytelling Paths into the Customer’s Mind 133
8 Value Proposition: Tapping into Human Biases to Guide Mental Trade- Offs 153
9 Selling Approach: Building Trust to Convert with Confidence 173
10 Customer Experience: Designing Memorable Moments to Inspire Advocacy 195
Appendix Key Elements of Marketing: The Relevant Frameworks Behind the Core Models of Marketing 7.0 215
Acknowledgments 225
About the Authors 227
Index 229